Design Principles for Elderly-Oriented Products
LemonBox offers personalized vitamin services to 5 million customers, who are generally 25 to 35-year-old professionals in first-tier cities with high education level and high income.
Therefore, LemonBox hope to simplify your health journey with scientifically pure products and world-leading customized services, accompanying your daily wellness journey. By 2024, LemonBox has supported over 5 million customers in their nutrition journey.
Industry-Acamedia Collaboration Project
June — Aug. 2022
Collaboration
8 UX Researchers, Design Principle Team
Skills & Tools
Desktop Research
Contextual Inquiry
Interview
Survey
TAM (Technology Acceptance Model)
Card Sorting
Design Principles
RESEARCH GOAL
How might we bridge the digital divide for the "silver generation" and provide age-friendly design suggestions?
METHOD
Why usability for the ordering flows?
#1 Complex flows (flow + personalzied vitamin)
Users complain about
Silver Generation: 76 older people in China that aged 50+ years old and use digital products
Desktop Research
Understanding environmental context (policy, society, economics, and technology)
Contextual Inquiry
Understand the behavior process and internal logic of the older people in real use scenarios
Interview
Explore the specific behavior status, ideas, and needs of the older people in using digital products
Survey
Collect data on the living conditions, digital product usage experience and needs of older people
THEORETICAL MODEL
Technology Acceptance Model (TAM)
Investigating the design of elderly-oriented digital products is to fundamentally study which factors influence the elderly's decision to use digital technology. Therefore, we chose TAM as the theoretical basis, , as it offers a robust framework to systematically examine the key factors.
RESEARCH FRAMEWORK
Technology Acceptance Model (TAM)
MY CONTRIBUTION
As a UX researcher in Design Principle Team, I translated pains & needs into actionable design guidelines and authored final report.
IMPACT
Warm Silver Generation: Bluebook on Research of Elderly-Oriented Digital Products
The final report, Warm Silver Generation: Bluebook on Research of Elderly-Oriented Digital Products, was jointly published on 2022 Alibaba U Design Week, receiving 5000+ online views and industry recognition.
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